Text Marketing For Harrisburg

Works in Harrisburg, York or Lancaster.


Text marketing is the latest trend to hit the field of marketing. Short messaging service, or SMS, is a messaging medium which facilitates two cell phone users to send succinct text messages via their cellular phones. Such messaging is termed as texting. All cell phone networks offer this service. The extensive use of SMS has generated a market for texts being utilized for advertising and promotion drives.

Marketers have to understand that there are two types of text marketing which are suggested by the Mobile Marketing Association. Initial SMS ad is the first one, the second being complete SMS ad. Initial ad is a brief text of up to sixty characters and is attached to normal SMSs. It is added in the space vacant at the end of the texts. A full SMS ad is a full length SMS which transmits only the advertising message.

Marketers must follow the latest requirements in the local market for advertising through SMS texts. They ought to be prepared with supplementary details with reference to the product on being asked for by any user. In accordance with the guiding principles of text marketing, supplementary details must be provided to the user inside 12 hours of the demand. The reply can be provided via any other short code, but the user must be able to recognize the text easily. The main intention of these rules is to provide details to users in such a manner that it doesn't bother them and infringe on their private time. If the marketers are giving any phone numbers, they must ensure that these numbers are functional all through the drive. If the rates are above regular charges, it has to be plainly revealed in the ad.

The substance of complete SMS ads must be well organized, with the promoter unmistakably recognizable. A web address, if set in the text, should preferably be in an abridged form to decrease the number of characters. The site that it goes to should be functional during the launch of the drive. The guidelines for text marketing are revised periodically. Marketers must be conscious of these guiding principles.

Marketers have a distinct marketing agenda in place, based on which they organize their promotional drives. Most of these guidelines are included in this structure. This framework also encompasses various categories of mobile marketing. It helps in gauging customer response and changing the agenda accordingly.

Text marking is the next big thing in advertising and publicity for most companies. But the marketers have to follow these guidelines.